Privacy Policy

Last updated: 21 September 2026

This Privacy and Cookies Policy (together with our Data Protection Policy, Terms of Use, Trading Terms and any other documents referred to within them) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us, and the purpose for our collection of it. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

Tillett Limited are committed to protecting and respecting your data and your privacy.

Tillett Racing Seats care about your privacy.

Tillett Limited (trading as Tillett Racing Seats) is a company registered in England and Wales and as such is subject to UK legislation. The Data Protection Act 2018 is the UK’s implementation of the General Data Protection Regulation (GDPR). The following privacy policy details how Tillett Racing Seats will collect, process, and retain personal data.

For the purposes of this Privacy Policy:

Aggregated data

Combined data gathered to provide statistical analysis; this data does not identify a person, for example age and height.

Personal data

Data which directly identifies a person, for example name, address and telephone number.

What Is Personal Data?

At Tillett Racing Seats, we believe strongly in fundamental privacy rights, and that those fundamental rights should not differ depending on where you live in the world. That’s why we treat any data that relates to an identified or identifiable individual, or that is linked or linkable to them by Tillett Racing Seats, as “personal data,” no matter where the individual lives. This means that data that directly identifies you, such as your name, is personal data. Aggregated data is considered non-personal data for the purposes of this Privacy Policy.

This Privacy Policy covers how Tillett Racing Seats handles personal data whether you interact with us on our website, through email, social media or in person (including by phone or when visiting our headquarters). Tillett Racing Seats may also use third-party services. This Privacy Policy does not apply to how third parties define personal data or how they use it. We encourage you to read their privacy policies and understand your privacy rights before interacting with them, for example our selected couriers, dealers, or payment processing partners.

Your Privacy Rights

At Tillett Racing Seats, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. We have provided these rights to our global customer base. If you choose to exercise these privacy rights, you have the right not to be treated in a discriminatory way, nor to receive a lesser degree of service from Tillett Racing Seats. Where you are requested to consent to the processing of your personal data, you have the right to withdraw your consent at any time.

There may be situations where we cannot grant your request, for example, if you ask us to delete your transaction data and Tillett Racing Seats is legally obligated to keep a record of that transaction to comply with law or governing bodies such as the FIA.

Personal Data Tillett Racing Seats Collects from You

When you require a service from Tillett Racing Seats, we may collect a variety of information, including:

• Contact Information. Data such as trading account details, name, email address, physical address, phone number, or other contact information.
• Payment Information. Data about your billing address and method of payment.
• Transaction Information. Data about purchases of Tillett products and services.
• Usage and Technical Data. When you visit our website we automatically collect data about your device and how you use the site — for example your IP address, browser and device type, referring website, the pages you view, and the links and buttons you interact with. Where you have consented to analytics cookies, this also includes a replay of your browsing session (with sensitive fields such as passwords masked). We use this data to understand and improve how our website performs. See “Cookies” and “Analytics and session recording” below.
• Other Information You Provide to Us. Details such as the content of your communications with Tillett Racing Seats, including interactions with customer service and contacts through social media channels.

You are not required to provide the personal data that we have requested. However, if you choose not to do so, in many cases we will not be able to provide you with our products or services, or respond to requests you may have.

Personal Data Tillett Racing Seats Receives from Other Sources

Tillett Racing Seats may receive personal data about you from other individuals, from businesses, or from third parties acting at your direction.

• Individuals. Tillett Racing Seats may collect data about you from other individuals, for example, if that individual has sent you a product or gift card, invited you to participate in a service, or shared content with you.
• At Your Direction. You may direct other individuals or third parties to share data with Tillett Racing Seats. For example, a dealer may contact Tillett Racing Seats on your behalf for information or to place an order.

Tillett Racing Seats Use of Personal Data

Tillett Racing Seats uses personal data to provide a service or to comply with law. We may also use personal data for other purposes with your consent.

Depending on the circumstance, Tillett Racing Seats may rely on your consent, or on the fact that the processing is necessary to fulfil a contract with you, or to comply with law. We may also process your personal data where we believe it is in our or others’ legitimate interests, taking into consideration your interests, rights, and expectations.

• Process Your Transactions. To process transactions, Tillett Racing Seats must collect data such as your name and purchase information.
• Communicate with You. To respond to communications, reach out to you about your transactions, orders or account, market our products and services, provide other relevant information, or request information or feedback. From time to time, we may use your personal data to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Tillett Racing Seats, you may not opt out of receiving these important notices.
• Improve Our Website. With your consent, to analyse how our website is used — including through analytics and session replay — so we can improve its content, usability and performance.
• Comply with Law. To comply with applicable law, for example, to satisfy tax or reporting obligations, or to comply with a lawful governmental request.

Tillett Racing Seats retains personal data only for as long as necessary to fulfil the purposes for which it was collected, including as described in this Privacy Policy or as required by law. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain it for the shortest possible period permissible under law.

Tillett Racing Seats Sharing of Personal Data

Tillett Racing Seats may share personal data with service providers who act on our behalf, or with others at your direction. Tillett Racing Seats does not share personal data with third parties for their own marketing purposes.

• Service Providers. Tillett Racing Seats may engage third parties to act as our service providers and perform certain tasks on our behalf, such as processing or storing data, including personal data, in connection with your use of our services and delivering products to customers — for example our website analytics provider, PostHog. Tillett Racing Seats service providers are obligated to handle personal data consistently with this Privacy Policy and according to our instructions.
• Others. Tillett Racing Seats may share personal data with others at your direction or with your consent, such as when we share information with a courier to fulfil your order.

Tillett Racing Seats does not sell your personal data.

Links to Other Websites

This Notice only extends to websites that are owned and operated by Tillett Limited and does not therefore extend to your use of, provision of information to, or the collection of information by, any website not owned by Tillett Racing Seats, which you may visit by using hypertext links within our website or from other websites linking back to our website.

Third Party Data

Jotform and Smartsheet are third-party platforms we use to make our data forms and surveys as meaningful as possible, whilst maintaining an easy-to-use and appealing format. The personal data retrieved via Jotform and Smartsheet is controlled by Tillett Racing Seats and is therefore treated and respected as detailed in this privacy notice.

For all questions on Jotform’s Privacy Policy, please see: https://www.jotform.com/privacy/
For all questions on Smartsheet’s Privacy Policy, please see: https://www.smartsheet.com/legal/privacy-faqs

We also use PostHog as our website analytics and session-replay provider. PostHog acts as our data processor, handling this data on our instructions and, for our website, on its European (EU) cloud infrastructure. For all questions on PostHog’s Privacy Policy, please see: https://posthog.com/privacy

How We Store Data

Tillett Racing Seats will keep your information secure by taking appropriate technical and organisational measures against unauthorised or unlawful processing, accidental loss, destruction, and damage. Your data is saved in a secure operating environment to which only authorised personnel have access.

Where we use third-party processors, we put appropriate safeguards in place. Our website analytics and session-replay data is processed by PostHog within the European Union (hosted in Frankfurt, Germany).

Cookies

What are cookies and why do we use them?

Cookies are small text files that are created and stored on your browser or device by websites that you visit, to enable the website to operate and ‘remember’ who you are. They are also used to monitor website traffic. Cookies are generally only visible to the website that sets them.

Our cookies are used to ‘remember’ information so that it can be passed from page to page and to collect website statistics. This data may be used to help improve our website, offers, and services. Some cookies will also recognise you as a previous visitor the next time you visit our website to improve your experience, if you have consented to be remembered.

Cookie types explained:

• Session Cookies. These are erased when you close your browser. They store your browsing information and will be active until you leave a site and close your browser.
• Persistent Cookies. These files remain in a browser’s subfolder until they are deleted manually, or your browser deletes them based on the duration period set within the cookie. You can configure your browser to remove these automatically on logging off.

Our use of cookies

At Tillett we specifically use cookies for:

• Social Sharing. Enabling you to share Tillett content via social media platforms such as Facebook and Twitter.
• Analytics and session replay. We use PostHog to understand how visitors find and use our website — which pages are viewed, how people navigate, and where they run into problems — so we can keep our content and shop working well. Where you have consented, this includes session replay, which records a playback of your visit (such as page navigation, mouse movement and clicks). These are non-essential and are only activated after you accept analytics cookies.
• Cart. This enables the customer’s shopping cart to remain active for the duration of the logged-in session.

Analytics and session recording (PostHog)

We use PostHog, a product-analytics platform, to measure and improve how our website performs. PostHog is configured to process data on PostHog’s European (EU) cloud infrastructure (Frankfurt, Germany) and acts as our data processor, handling this data only on our instructions and in line with this Privacy Policy.

Where you have consented to analytics cookies, PostHog helps us collect:

• the pages you visit, the order you visit them in, and how long you stay;
• clicks, taps, form interactions and other on-page actions;
• your approximate location, derived from your IP address (we do not use this to identify you personally);
• your device, browser and operating system;
• e-commerce activity, such as adding a product to your cart, starting checkout, and completing an order (including order value and items purchased); and
• session replay — a recording of your visit that lets us see how the page behaved for you. Password fields are masked and we do not intend to capture the content of sensitive fields such as payment details.

To recognise a visitor between pages and visits, PostHog stores a randomly generated identifier in a first-party cookie and in your browser’s local storage (see the table below). If you are not logged in, this identifier is not linked to your name or contact details.

The main analytics cookies and storage we use are:

Essential cookies (for example, to keep your shopping cart and logged-in session working) and social-sharing cookies are also used as described above.

Cookie consent

When you first visit our website, you will be presented with a cookie banner allowing you to accept or decline non-essential cookies. Analytics and session-replay cookies are only set after you accept them. You may change your cookie preferences at any time by clicking the ‘Cookie Settings’ link in the footer of our website; withdrawing consent will stop further analytics and session recording.

How to manage cookies in your browser

Most internet browsers accept cookies automatically; however, you can accept, delete, or disable cookies through your browser settings. Please refer to your browser’s Help documentation for instructions specific to your browser:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Options > Privacy and Security > Cookies and Site Data
• Microsoft Edge: Settings > Cookies and Site Permissions > Cookies
• Safari: Preferences > Privacy > Cookies and website data

For more general information about cookies, visit www.allaboutcookies.org or www.ico.org.uk.

Please note that disabling certain cookies may affect the functionality of our website, including the shopping cart and account features.

Requests and complaints

To exercise any of your data rights, or if you have any questions or concerns about this Privacy Policy, please contact us:

• Email: customerservice@tillett.co.uk.
• Post: Tillett Limited, Styles Close, Sittingbourne, Kent, ME10 3BF

Please note that applicable data protection law may impose conditions on exercising the above rights. We will handle all requests with the care they deserve and will respond within 30 days.

If you remain dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: www.ico.org.uk | Telephone: 0303 123 1113

Changes to this Privacy Notice

We keep this Privacy Policy under regular review and may update it from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically to stay informed of how we are protecting your data. Where changes are material, we will notify you by email or by a prominent notice on our website prior to the changes taking effect.